大卫·艾克

美国
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国籍：美国商人
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星座：金牛座
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出生日期：19520429
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职业：商人
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介绍：David Vaughan Icke is an English writer, public speaker, and former media personality best known for his views on what he calls "who and what is really controlling the world". Describing himself as the most controversial speaker and author in the world, he has written 16 books explaining his position, dubbed "New Age conspiracism", and has attracted a substantial following across the political spectrum. His 533-page The Biggest Secret (1999) has been called the conspiracy theorists Rosetta Stone.

详细资料

David Vaughan Icke is an English writer, public speaker, and former media personality best known for his views on what he calls "who and what is really controlling the world". Describing himself as the most controversial speaker and author in the world, he has written 16 books explaining his position, dubbed "New Age conspiracism", and has attracted a substantial following across the political spectrum. His 533-page The Biggest Secret (1999) has been called the conspiracy theorists Rosetta Stone.

人物简介

艾克先生先在马萨诸塞理工学院取得学士学位，后在斯坦佛大学取得硕士及博士学位。

1996年，因对营销科学的发展做出的杰出贡献，大卫·艾克被授予保罗·康弗斯奖（PaulD.ConverseAwards）。

2004年，他获得麻省理工学院SloanBuckWeaver营销奖。大卫·艾克经常活跃在美国、欧洲、南美和日本各地。

主要著作

大卫·艾克在《哈佛商业评论》、《营销学》、《加州管理评论》等著名专业类媒体上发表过100余篇专业论文，其中有三篇曾赢得最佳论文奖。先后出版了13本专业书籍，其中的《管理品牌资产》（1991）、《建立强势品牌》（1995）和《品牌领导》（1998）被喻为“品牌三部曲”并畅销全球，对全球企业界产生了广泛、深远的影响，

其中《管理品牌权益》(ManagingBrandEquity)、《品牌行销法则》(BuildingStrongBrands)和《发展企业策略》(DevelopingBusinessStrategies)等三本书籍，被翻译成八种以上语言的版本。

其近作《品牌组合策略》（2004）着重探讨了如何管理品牌的组合以使公司业务增长最优化。

艾克教授目前是一位活跃的演说家，并担任全球各地企业的顾问。